Jobiqo has a number of features that enable you to optimise the SEO performance of job search pages and job detail pages and other areas of your job board, such as landing pages and company profiles. Additional features offered by Jobiqo that impact your SEO performance are XML sitemaps and URL redirects.
Job search
Learn everything about Jobiqo's way to support SEO within the job search:
Dynamic and Static URLs
Jobiqo’s job search consists of a combination of free text search (keywords and/or geo-location and radius search) and faceted search using pre-defined taxonomies.
Search queries using the free text or location search fields generate dynamic URLs, for example:
These dynamic search pages are always canonicalized to the nearest static URL, in the example above the canonical URL is: https://www.jobiqoboard.com/jobs
In comparison, search queries using the faceted search generate static URLs, for example:
The static URLs by default follow this pattern:
.../jobs/[occupation]/[employment type]?[variable facet??]
- A static URL containing a variable facet will always apply a canonical to the part before the “?”.
- Any search queries combining a free text search with a faceted search will create a fully dynamic URL, this URL will always have a canonical set to “../jobs”
- URLs containing a company name facet is always canonicalized to the organisation page
TIP: Ensure a good taxonomy structure with terms that are optimised for job types + keywords
Pagination
By default, 10 jobs are shown per page in the job search. For most job boards, more than 10 jobs will often be available for a given search query. This causes pagination and in some cases creates tens or hundreds of additional pages which are all similar in content.
To avoid being penalised for duplicate content and to limit the number of pages Google needs to crawl, a canonical tag is included on all paginated pages, for example:
../jobs/engineering/full-time?page=1
This page (same for page=2, page=3, etc.) will have a canonical tag referring to the nearest clean URL:
.../jobs/engineering/full-time
Global metadata
For the job search pages, there is a predefined logic that helps to determine each page's metadata. If you wish to edit this logic, please reach out to your point of contact via Teamwork.
This logic defines and enables customization of the following content:
- Page title: @searchstring Jobs (in @location) | @sitename
- Meta description: @count @searchstring Jobs (in @location) – Job Search on @sitename
- H1: @count @searchstring Jobs (in @location)
Note that “@searchstring” is limited to the first two facets
Example search: Full time + Engineering
- Page title: Full time Engineering Jobs | Jobiqo
- Meta description: 3 Full time Engineering Jobs - Job search on Jobiqo
- H1: 3 Full time Engineering Jobs
SEO search content
Using our SEO search content feature you can customise the appearance for each job search results page. Further explanations on this feature can be found in our article "What is SEO Search Content and how can I use this feature?".
TIP: Configure SEO search content pages for as many search combinations as possible. Use analytics insights to find the most visited URLs and optimise.
Job detail pages
Jobiqo ensures that job detail pages are found and indexed by search engines by using the following features: Indexing, metadata for jobs, Google for Jobs structured data.
Breadcrumbs
Breadcrumbs increase the interlinking of job search landing pages and are a helpful navigation element for users. On the job detail page, job breadcrumbs are displayed that consist of the job search link, the job occupation link linked to the job search page with the particular occupation preselected, and the job title.
Example for breadcrumbs used on the job detail page
Indexing
By default, all jobs are submitted to and removed from Google using the Google Indexing API (upon publishing and unpublishing). Additionally, all published job are included in the sitemap. Each job has a self-referencing canonical tag and contains structured data according to the job posting schema as defined by Google.
Metadata for jobs
Jobs have a pre-defined title and meta description tags:
- <title>: job title + location | sitename
- <meta description> First part of job description (trimmed to max. 300 characters)
Google for Jobs structured data
By including the structured data for jobs, jobs can be featured on the enhanced job search experience offered by Google, also referred to as Google for Jobs (G4J).
- Please note:
- G4J is currently only available in certain countries
- Structured data is only added to published jobs and if the following information is available
- job title
- job location
- hiring organization
- job description
- Structured data is removed from unpublished jobs
- Whether a job can be featured on G4J can be tested using Google’s Rich Results Test (learn more: https://search.google.com/test/rich-results)
- In Google Search Console an overview of all jobs can be found under “Enhancements” > “Job postings”
- Traffic from jobs featured on G4J can be seen in Google Analytics by filtering on traffic source = "Google_job_apply".
In addition to the core traffic-driving parts of a job board, our solution also offers additional features and tools to support SEO efforts, such as landing pages, company profiles, XML sitemaps, and URL redirects.
Landing pages
Jobiqo enables you to easily create unique landing pages for specific information and content. You can freely edit metadata/tags for each landing page. Additionally, advanced settings enable you to instruct search engines on how to crawl and index a page.
Find more information in our article ”How can I change the metadata of landing pages?”.
Company profiles
Jobiqo enables site admins and employers to easily create unique organisation pages to present their company (see also: What is a company profile?).
Site admins can freely edit metadata/tags for each landing page. Additionally, advanced settings enable you to instruct search engines on how to crawl and index a page.
XML sitemaps
Sitemaps are XML (Extensible Markup Language) files that contain a list of all your web pages and their locations. Listing out all your URLs in a single XML Sitemap file ensures that search engines like Google or Yahoo “index” your content that is ready to be seen by the world.
The indexed content entities are job via file, job via link, job via template, landing page, and company profile.
URL redirects
Our software provides the ability to create manual redirects and maintain a canonical URL for all content, redirecting all other requests to that path.
A redirect is a rule that is triggered when you reach a given URL address. The rule specifies the target address the user will be redirected to, the language for the redirect, and the type of HTTP code returned. The target webpage will only appear in the browser's address bar when there are no more redirects to be carried out.
Redirects can by default only be set by Jobiqo admins.
Find more information here: "What are URL redirects and how can I make use of them?".