SEO Search Content is displayed on the search result pages, to add more relevant information to the user and to Google. It is important to make the audience you want to reach feel like they have found exactly what they have been looking for (“message matching”). Therefore, adapting your onsite and offsite job search content to user needs leads automatically to a better user experience.
You could, for example, provide the applicant with great insights into what a vacancy type in a particular industry looks like (e.g. applicant is filtering for internships in the publishing industry and you provide relevant SEO Search Content for this).
An example of a job search landing page edited via the SEO Search content feature.
For which type of search landing pages is this feature available?
- Job search landing pages
- Organization search landing pages
- Blog search landing pages, including categories and tags.
TIP: Configure SEO search content pages for as many search combinations as possible. Use analytics insights to find the most visited URLs and optimise.
How to create new SEO Search Content:
Individual search pages can be customised via the "SEO Search Content" Tool (Path: Tab “Content” > “SEO Search Content” > “Add new SEO Search Content”).
The table below describes the available fields. Fields that are mandatory are highlighted with a *.
Tip: Use tokens to automatically insert information. This will help you to present the most recent information.
- Site name: [site:name]
- Number of total available jobs: [seo-search-content:jobs-count].
|
Field |
Description |
|
Title * |
This is used for administrative purposes only and helps site admins to find a SEO Search Content landing page easily in the backend overview. |
|
Path * |
The page where the content should be added. It is best to perform the actual job search and job filtering first and then copy the relative URL (e.g. "/jobs/internship-traineeship”) |
|
Status |
Only if set to active, contents will be displayed. |
|
Page Title (meta) |
Used as <title> of the page.
|
|
Page Description (meta) |
Used as <meta name="description"...>. This will be used as a description element of search engines (the grey part of a Google Search result!). |
|
Keywords |
Used as <meta name="keywords"...>. |
|
Page Heading (H1) |
The primary heading of the job search result page. Displayed in bold letters on top of the job search. |
|
Page Subtitle |
Content will be shown in a text box above the job search results. |
|
Page Header Image |
The image is displayed on the selected path and behind the job search inputs. We recommend using abstract images, as it is complex to control the exact image section that is shown. |
|
Page Footer Text |
Content will be shown in a text box below the job search results. |
|
Sharing Image |
This image will be used as <meta property="og:image" content="...">. When users share the URL of the search result page on social networks, this will be used as a preview image. Formats png, gif, jpg, and jpeg are supported and the file's maximum size is 100 Mb. |
|
Author |
|
|
Author on |
The time that the Jobiqo SEO search content was created. |
An example of the backend view for SEO Search Content.