On the reports page, you find a number of standard reports, providing access to the most important data for your job board. These reports are split into the following sub-categories:
Life cycle
Acquisition
The acquisition reports provide insights into where you acquire your users. The User Acquisition report focuses on where you acquire new users, whereas the Traffic Acquisition report covers both new and recurring users. Each report has graphs and bar charts, visualizing the data over time and comparing the different traffic channels, sources, or mediums with each other.
The table view below the graphs enables you to change the acquisition source by clicking the “dropdown arrow” or add an additional dimension by clicking the blue “plus” symbol:
Use the search option to narrow down the listed channels by search for i.e. “Organic Search”. We might want to see how the search distribution from Organic Search splits based on device category. To view this information, click the blue plus, and in the “Device” parameter category, select the “Device Category” parameter, you will now see the following:
Engagement
The engagement reports give you access to see how users engage and interact with your job board.
The Events report provides data on all events mentioned in the “Jobiqo Analytics” chapter as well as some default GA4 events (e.g. page_view, session_start, scroll, etc.). Similar to the acquisition report, here you can also filter down the table view to get specific information about a certain event.
For instance, you might want to see which job (by its ID/entity_id) got the most “job_visit” events in the last month. To get to this, type in “job_visit” in the search bar and add the custom parameter “entity_id” by clicking the “blue plus”, selecting the “Custom (Event-scoped) parameter category, and selecting the “entity_id” parameter. You will now see the following:
The Conversions report gives you insight into how many conversions took place in your selected time period. By default, only the “job_apply_complete” event, as well as the “sign_up” event, are marked for conversion tracking.
The Pages and screens report enables you to analyze specific pages of your job board and for instance, see how many views your products page has had in the selected period.
Monetization
The Monetization reports provide insight into the money generated on a site from sales of products or services. Please note that currently, Jobiqo does not provide an eCommerce tracking setup in GA4, please refer to the commerce section in your backend admin view.
Retention
The Retention report provides insights into user retention, meaning how often and for how long a user comes back after they have first visited your site.
User
Demographics
The Demographics reports provide information about where your users are coming from and what language they use. For more detailed information on users (e.g. Age, Interests, Gender, etc.), Google requires you to activate Google Signals, more information on what Google Signal does and privacy/data protection can be found here.
Tech
The Tech reports cover the technology (devices, browsers, operating systems, etc.) which your users are using to browse your job board.
Explore - advanced analysis
In the explore section you can freely create custom reports and combine dimensions (parameters), metrics (events) as well as segments, to analyze specific data points and user behavior. Google provides a number of default reports in the “Template Gallery” which provides a good starting point for exploring the “Explore” tool in more detail.
For more information and guides on how to use the different exploration report templates, please refer to Google’s documentation.