In addition to the default events and metrics tracked by GA4, additional custom events are configured for your GA4 property to get additional insights into how users are engaging with your job board.
Custom events and parameters
Custom events are triggered whenever a user performs a specific action on your job board. In addition to simply monitoring the events (e.g. a “Job Visit”), additional parameters are passed along with the event (e.g. the parameter “Job ID” of the job for which the “Job Visit” event took place).
Below you can find an overview of the custom Jobiqo Analytics events, when they are triggered, as well as an example of parameters passed along with the “Job Visit” event. For a full overview of all events and their associated parameters, please refer to the Appendix of this guide.
Job Visit (job_visit)
Triggered when a user views a job detail on the job search (split view) or the job detail page itself (single view).
The following parameters are passed along with the Job Visit event:
|
Parameter name |
Example value |
Description |
|
entity_id |
34858 |
The id of the job. |
|
entity_type |
node |
The data type in Jobiqo. |
|
entity_subtype |
job_per_template |
The data subtype in Jobiqo. |
|
organization_name |
Microsoft Inc. |
The name of the organisation to which the job belongs. |
|
title |
IT Support Engineer |
The title of the job. |
|
application_type |
external |
Type of the application workflow for this job. Either internal or external |
|
occupations |
IT, Informatics|Project Management |
A dash-separated list of occupations the job is tagged with. |
|
regions |
Vienna, AT|Köln, DE |
A dash-separated list of regions/cities/countries the job is tagged with. |
|
employment_types |
Full Time|Part Time |
A dash-separated list of employment_types the job is tagged with. |
|
importer_ID |
3142 |
The importer ID from which the job was imported or empty if created in self-service. |
|
upgrades |
Featured Job|Refresh Job |
A dash-separated list of upgrades bought for this job. |
|
current_user_id |
11235 |
The user id who visited the job. |
|
user_role |
applicant |
The role of the user who visited the job. For anonymous users the value should say "anonymous". |
|
author_id |
43234 |
The user id of the recruiter who created the job. |
|
owner_id |
34591 |
The organisation id to which the job belongs to. |
Job Apply Start (job_apply_start)
Triggered when a user starts the application process (clicks apply button on the job).
The following parameters are passed along with the Job Apply Start event:
|
Name |
Example value |
Description |
|
entity_id |
34858 |
The id of the job. |
|
entity_type |
node |
The data type in Jobiqo. |
|
entity_subtype |
job_per_template |
The data subtype in Jobiqo. |
|
organization_name |
Microsoft Inc. |
The name of the organisation to which the job belongs. |
|
title |
IT Support Engineer |
The title of the job. |
|
application_type |
external |
Type of the application workflow for this job. Either internal or external. |
|
occupations |
IT, Informatics|Project Management |
A dash-separated list of occupations the job is tagged with. |
|
regions |
Vienna, AT|Köln, DE |
A dash-separated list of regions/cities/countries the job is tagged with. |
|
employment_types |
Full Time|Part Time |
A dash-separated list of employment_types the job is tagged with. |
|
importer_ID |
3142 |
The importer ID from which the job was imported or empty if created in self-service. |
|
upgrades |
Featured Job|Refresh Job |
A dash-separated list of upgrades bought for this job. |
|
current_user_id |
11235 |
The user id who clicked the apply button. |
|
user_role |
applicant |
The role of the user who clicked the apply button. |
|
author_id |
43234 |
The user id of the recruiter who created the job. |
|
owner_id |
34591 |
The organisation id to which the job belongs to. |
Job Apply Complete (job_apply_complete)
Triggered when a user successfully submits a job application. Please note that this event only takes place for jobs using the internal application system on the Jobiqo job board. Jobs which redirect users to an external page will only register for the Job Apply Start event.
The following parameters are passed along with the Job Apply Complete event:
|
Name |
Example value |
Description |
|
entity_id |
34858 |
The id of the job. |
|
entity_type |
node |
The data type in Jobiqo. |
|
entity_subtype |
job_per_template |
The data subtype in Jobiqo. |
|
organization_name |
Microsoft Inc. |
The name of the organisation to which the job belongs. |
|
title |
IT Support Engineer |
The title of the job. |
|
application_type |
external |
Type of the application workflow for this job. Either internal or external. |
|
occupations |
IT, Informatics|Project Management |
A dash-separated list of occupations the job is tagged with. |
|
regions |
Vienna, AT|Köln, DE |
A dash-separated list of regions/cities/countries the job is tagged with. |
|
employment_types |
Full Time|Part Time |
A dash-separated list of employment_types the job is tagged with. |
|
importer_ID |
3142 |
The importer ID from which the job was imported or empty if created in self-service. |
|
upgrades |
Featured Job|Refresh Job |
A dash-separated list of upgrades bought for this job. |
|
current_user_id |
11235 |
The user id who sent the application. |
|
user_role |
applicant |
The role of the user who sent the application. |
|
author_id |
43234 |
The user id of the recruiter who created the job. |
|
owner_id |
34591 |
The organisation id to which the job belongs to. |
Job Alert Signup (job_alert_signup)
Triggered when a user signs up to receive a job alert.
The following parameters are passed along with the Job Alert Signup event:
|
Name |
Example value |
Description |
|
entity_id |
43123 |
The ID of the newly created job alert. |
|
entity_type |
saved_searches |
The data type in Jobiqo. |
|
entity_subtype |
job_alert |
The data subtype in Jobiqo. |
|
title |
IT Jobs in Vienna |
The title of the job alert. |
|
occupations |
IT, Informatics|Project Management |
A dash-separated list of selected occupation facets. |
|
regions |
Vienna, AT|Köln, DE |
A dash-separated list of regions/cities/countries that the search was filtered for. |
|
employment_types |
Full Time|Part Time |
A dash-separated list of selected employment_type facets. |
|
current_user_id |
11235 |
The user id who signed up for the job alert |
|
user_role |
applicant |
The role of the user who signed up for the job alert. "anonymous user" if the user is not logged in. |
Organisation Profile Visit (orgprofile_visit)
Triggered when a user visits an organisation’s profile page.
The following parameters are passed along with the Organisation Profile Visit event:
|
Name |
Example value |
Description |
|
entity_id |
34591 |
The id of the job. |
|
entity_type |
node |
The data type in Jobiqo. |
|
entity_subtype |
organization_profile |
The data subtype in Jobiqo. |
|
organization_name |
Microsoft Inc. |
The name of the organisation to which the profile belongs. |
|
title |
Microsoft Inc. |
The name that is set on the profile. |
|
current_user_id |
11235 |
The user id who visited the organisation profile. |
|
user_role |
applicant |
The role of the user who visited the organisation profile. |
|
author_id |
43234 |
The user id of the recruiter who created the organisation profile. |
|
owner_id |
34591 |
The organisation id to which the profile belongs to. |
Sign Up Start (sign_up_start)
Triggered when a user creates an account.
The following parameters are passed along with the Sign Up Start event:
|
Name |
Example value |
Description |
|
organization_name |
Microsoft Inc. |
The name of the organisation, to which the recruiter user belongs to. If the user who logged in has another role, then the dimension stays empty. |
|
current_user_id |
11235 |
The user id who logged in. |
|
user_role |
applicant |
The role of the user who logged in. |
|
owner_id |
34591 |
The organisation id to which the recruiter belongs to. If the user who logged in has another role, then the dimension stays empty. |
Sign Up (sign_up)
Triggered when a user verifies their account.
The following parameters are passed along with the Sign Up event:
|
Name |
Example value |
Description |
|
organization_name |
Microsoft Inc. |
The name of the organisation, to which the recruiter user belongs to. If the user who logged in has another role, then the dimension stays empty. |
|
current_user_id |
11235 |
The user id who logged in. |
|
user_role |
applicant |
The role of the user who logged in. |
|
owner_id |
34591 |
The organisation id to which the recruiter belongs to. If the user who logged in has another role, then the dimension stays empty. |
Login (login)
Triggered when a user successfully logs onto the job board.
The following parameters are passed along with the Login event:
|
Name |
Example value |
Description |
|
organization_name |
Microsoft Inc. |
The name of the organisation, to which the recruiter user belongs to. If the user who logged in has another role, then the dimension stays empty. |
|
current_user_id |
11235 |
The user id who logged in. |
|
user_role |
applicant |
The role of the user who logged in. |
|
owner_id |
34591 |
The organisation id to which the recruiter belongs to. If the user who logged in has another role, then the dimension stays empty. |
Resume Completed (resume_completed)
Triggered when a user completed all required fields for their resume.
The following parameters are passed along with the Resume Completed event:
|
Name |
Example value |
Description |
|
entity_id |
34591 |
The id of the resume. |
|
entity_type |
profile |
The data type in Jobiqo. |
|
entity_subtype |
resume |
The data subtype in Jobiqo. |
|
title |
IT professional |
The title of the resume |
|
current_user_id |
11235 |
The user id for the applicant user that created the |
|
user_role |
applicant |
The role of the user who completed the resume. |
Job Search (job_search)
Triggered when a user executes a job search on the job board.
The following parameters are passed along with the Job Search event:
|
Name |
Example value |
Description |
|
entity_id |
34591 | 34589 | 48952 |
The ids of shown jobs. |
|
entity_title |
9 full time jobs |
The search title. |
|
occupations |
Sales / Distribution (4) | Engineering (3) |
Filtered occupations with the number of jobs for each occupation in the brackets. |
|
employment_types |
Full time (9) | Part time (4) |
Filtered employment types with the number of jobs for each occupation in the brackets. |
|
regions |
Amsterdam, Netherlands |
The searched location. |
|
current_user_role |
applicant |
The role of the user who searched. |
|
user_id |
12256 |
The id of the user who searched, empty if the user is anonymous. |
|
current_user_id |
12256 |
The id of the user who searched, empty if the user is anonymous. |
|
companies |
General Motors Company | Apple Inc. |
The filtered companies' names |
|
search_query |
Frontend developer |
The users search query/input text. |