Job boards offer several ways to generate revenue. Below, we have included a list of monetisation opportunities for your job board.
In order to determine the most effective monetization strategy for your job board, it is vital to carefully consider your target audience, employer and candidate needs, as well as your competitive landscape.
1) Job Posting Products
Charge employers to post jobs on your job board. As job posting products are the most common way to generate revenue, Jobiqo allows great flexibility and a wide range of job products and job upgrades.
Job posting products can be purchased either individually during the process of posting a job or in packages that entitle employers to redeem credits or flat rates in the future.
| Job Checkout Products | Prepaid / Stock products | |
| Amount of products purchased |
Single products |
Multiple products |
| Process |
The purchase of the job product and the fulfilment of the service happen simultaneously. |
Employers first purchase the products, but the fulfilment of the service is only subsequent. |
| Available Products |
|
|
| Further reading |
Differentiation between products offered during the job posting process, and prepaid / stock products. The main distinction is whether the product purchase and the service fulfilment happen simultaneously or subsequently.
2) Employer Branding Products
Employer branding products are a suite of tools and services designed to help companies enhance their reputation as an employer and attract top talent. With Jobiqo, you are able to provide your clients with the following employer branding tools:
Premium company profiles
The company profile allows organisations to represent themselves as attractive employers and provides applicants with a better understanding of what it's like to work for the company.
Jobiqo's company profiles include general company information, a list of available contacts, company benefits, an image and video gallery, a list of currently available jobs, company locations, and a FAQ section.
While by default, the company profile is free of charge, you can optionally also restrict the number of available fields for basic profiles, and thus generate additional revenue streams by offering a premium version.
Further reading:
Other sponsored content
For more employer branding opportunities, please view the suggested options below the chapter "Additional advertising platforms":
- Ad banner integration
- Advertorials
- Dedicated landing pages
3) Addition advertising platforms (employer branding & other advertising partners)
Offer additional advertising space on your job board to companies looking to reach a specific audience. Next to employers, you may also discover other interesting advertising partners.
Jobiqo offers multiple interesting concepts for advertising.
Ad banner integration
Jobiqo's ad banner integration allows you to set up ad banner placements on desktop and mobile. Jobiqo offers predefined ad banner placements which are managed by your ad banner system via Goole Ad Manager.
Ad banner on the blog
Advertorials
Advertorials are a type of native advertising which aim to deliver advertising in a way that is less intrusive and more integrated with the user experience while providing the reader with valuable information. Advertorials appear in the format of an article.
Jobiqo's blog feature includes the option to feature up to three articles at the same time and can be used to promote a product, service, or brand. Learn more about featured articles in this posting.
Blog advertorial
Dedicated landing pages
With Jobiqo's flexible landing page solution, you are able to either dedicate single sections on existing landing pages or create exclusive landing pages for your employers.
Landing pages elements that are dedicated to this purpose are, for example:
- "Cobranded gateway"
- "Logo cloud simple"
- "Organisation profile" (in combination with a company profile)
- "Featured organisations" (in combination with the subscription "promoted organisation profile")
- "Featured blogs" (in combination with an advertorial)
Explore available landing page elements here.
Employer branding landing page
4) CV Database Products
Charge employers for access to the CVs of candidates who have registered on your job board within Jobiqo's CV search.
Both prepaid credit products (e.g. 5 CV contact credits) as well subscription products are available.
Learn more about Jobiqo's CV Search: